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JOB

BRAND POSITIONING

LOGO & CD DEVELOPMENT

PR

TRADE FAIR

PRODUCT POSITIONING

PRODUCT BRANDING

 

PROJECT DESCRIPTION

For many people, the oval chainrings developed in Madrid have revolutionized cycling. From pure road racing to triathlon specialist, the brand has developed over the last few years to become a producer of road bike, triathlon and mountain bike cranks, chainrings and powermeter cranks. Its approach of using a hydraulic group-set for road bikes was revolutionary. We were able to accompany the intensive development and market introduction.



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