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JOB

CORPORATE DESIGN

LOGO DEVELOPMENT

TRADE FAIR CONCEPT

PROMOTION

CATALOG & MAGAZINE

EVENT DOCUMENTS

ADVERTS

OUTDOOR ADVERTISING

PRODUCT LAUNCH

PR

 

PROJECT DESCRIPTION

Smart Simplicity - to further expand its market position into ​urban mobility, the manufacturer of cycling components is laying strategic foundations to open up new markets.

Based on range, sales and market analysis, we developed a positioning concept and central theme for SRAM Urban. “Smart Simplicity” is simultaneously the core idea in positioning and brand promise.

We have been developing and implementing brand building for the American bike component manufacturer SRAM and its brands RockShox, Avid, Truvativ and ZIPP for more than ten years.



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