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JOB

COMMUNICATION STRATEGY

AMBASSADOR PROGRAM

TRADE FAIR

PR

SOCIAL MEDIA

STORY TELLING

 

 

PROJECT DESCRIPTION

In 2018, the family business is celebrating its 125th anniversary. We are accompanying the developers of the innovative HS 33 rim brake and Gustav M disc brake into the new and exciting e-mobility age.

Tibor Simai, former professional athlete, was developed and positioned by us as part of the Magura Brand program fulfilling the role of active Brand Ambassador.

The Bike Festival at Riva del Garda was the stage for Magura to launch the new campaign #WHOSTOPSYOU. This new communications platform gives all riders and everyone who is using Magura products the chance to share their stories. For the first time Magura Bike and Powersport are represented unter one umbrella to the outside world.




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