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JOB

BRAND POSITIONING

LOGO & CD DEVELOPMENT

PR

TRADE FAIR

PRODUCT POSITIONING

PRODUCT BRANDING

 

PROJECT DESCRIPTION

Forty years ago, Tom Ritchey developed the first mountain bike steel frame for his adventurous tours through America's wilderness. All mountain bikes and mountain bike riders have grown up with Ritchey stems, seatposts and handlebars. In 2016 we were lucky enough to accompany Ritchey and Scott Bikes’ Nino Schurter on his way to the gold medal in Rio.



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